I loved shooting these social media spots for the French knitting company, Wool And The Gang.

Photographer Pamela Hanson asked me to make the film, and it features actress Jemima Kirk and her newborn baby (who, if I’m remembering correctly, was still breast-feeding), Gus Wenner, son of Rolling Stone founder Jann, and fab artist Dustin 
Yellen, founder of the amazing Pioneer works.

I pretty much winged it. We observed the groups being photographed and whipped up mini-stories on the spot. I love impromptu work, and believe in leaving it up to “the muse”, in other words, inspiration and divine luck.