We built a runway and set and staged a fashion show at Silver Cup studios in Brooklyn. It was pretty glam, And I love a reveal. The model walked out and grabbed the scrim and unveiled the INC logo. I had no idea if this would even work. I couldn’t sleep the night before. We nailed it the first time! When does that ever happen? Many years as a fashion photographer prepared me well to create this fashionista scenario. I’ve spent a lot of time working in and around runway shows, including in my documentaries Unzipped and Seamless.